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Van
Damme's clothing line "Dammage7"
In July, 2001 Jean Claude van Damme entered the fashion world
with a line of eponymous denim clothing, named "Dammage7".
The line was going on sale in the famous Londoner
store "Harrods". Van Damme was a close friend of
Harrods owner Mohammed al-Fayed. "He is a good friend
of mine, since Gstaad many, many years ago, where we skied
together". |
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| By the
introduction Van Damme, sporting a Dammage7 jacket and
baseball cap, said: "It's going to be a great business. It's a very
special, unusual line and I'm proud of it. It's a brand
new line of jeans. What's nice about it is that we have a
triple wash in the textile -- it's a brand new way of
doing clothing," |
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| The clothing
line was full of energy and vibrant colours. A website was launched by the introduction, but is now
disappeared. After the release Van Damme appeared regularly in his
new outfit, but probably due to the poor availability, the sale collapsed.
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